Chris Christensen / official source verified
Chris Christensen White on White Shampoo
A full-strength optic-intensifying shampoo the maker describes for neutralizing yellow stains without bleach.
Visit official brand pageLast verified August 24, 2026 ET
What it is
Chris Christensen White on White Shampoo is a full-strength shampoo the maker calls an optic intensifying treatment. The maker says it contains no bleach, is meant to neutralize yellow stains cleansing does not remove, and can be used on all coat colors. Directions on the official page say to wash first with another Chris Christensen shampoo, apply White on White undiluted, leave it on for 2 to 10 minutes, and rinse. First-time users should strand or spot test and keep it out of the eyes. The official product is SKU 03-167 and is listed in 16-ounce and gallon sizes.
Why it matters for a light-coat Lab puppy
English White Labs can show yellowing on the coat. This is a documented show-groomer product with an official product URL, rather than a retailer scrape.
Not this
We did not lab-test stain removal. The ingredient list on the official page includes SLS, methylparaben, propylparaben, and DMDM hydantoin. Puppy skin is not a show ring. This is not veterinary treatment for staining caused by tears, saliva, or infection. It is not bleach, human hair dye, a daily puppy wash, an affiliate recommendation, or a checkout link.
Official sources
Direct brand links only. Theo's Coat & Kit has no affiliate relationship or checkout attached to this page as of the verified date.